Steps for Businesses to Cope with the Second Wave of Covid 19
The 2nd wave of Covid is here and things will be different from here on, for a while for businesses. Restrictions will loosen over time in multiple stages. Not all operating departments will receive a green light at once. A call to action is required to cope with the changes and restructuring initiated within organizations.
So, what is your recovery plan? Here are few important steps to help you get started with planning your post-COVID-19 comeback:
Prepare your core operating unit
As we test the water to recheck the safety of free movement, a part of the workforce will be allowed to resume back to their old routine. Who is it going to be?
Following the 80-20 rule currently enacted in the UAE, to get 80% of operations reengaged, 20% of the workforce is required to commence their duties.
After weeks of isolation, you have an idea on which department holds the key to kick starting operations. They are the foundation of your organization’s functions.
Assemble your core team, and prepare them for battle. Run a checklist on workflow and safety measures. With your core unit in place, all other departments can pick up where they left off.
Tackle the honest reality
Let’s face it, 2020 budget and targets are tossed out the window. So, what should you expect moving forward?
Don’t be afraid to ask difficult questions. There are new challenges to follow that need to be addressed now. These include:
- How long will this continue?
- Are people willing to spend?
- Will these prices work in this market?
- How can you increase sales conversion?
A lot of questions need answers when creating a robust recovery plan. Think in terms of flexibility. It is crucial to identify when the market isn’t responding and have the ability to switch over to a new plan quickly.
Draw various scenarios to these plans. Establish control measures to each of these challenges, and set milestones when evaluating the market’s reaction.
Pick a winning marketing strategy
Every organization experiences different levels of success with online marketing. Factors vary between target audiences and the platforms used to introduce customer brand engagement.
Marketing is about creating awareness. Customers need constant reminders of your brand, and what you have to offer. Breakdown your achievements to tiers and set goals.
With restricted budgets, a careful analysis of previous success will bring to life a competitive strategy. Dig into the data of old campaigns with high response rates. For instance, look into:
- Why did it work so well?
- Will it work in this market?
- What did the audience like about it?
- How can we recreate something similar?
Stay one step ahead of the game. Get your marketing plans in order. Prepare for launch, and be ready to execute.
This pandemic will pass, leaving behind changes for us to adapt. A new roadmap for an organization’s future will set itself up for success. Planning is a vital stage for businesses right now. And the aforementioned steps will build your organization’s new foundation and growth plans for the future.